Veteran Beauty Expert and Makeup Girl Lianne Farbes knows how to throw a party. in 2009, she was instrumental in the planning and execution of what became known as “NYFW Media Mixer”. A premiere networking event for online media during Mercedes-Benz Fashion Week in New York. Lianne pioneered the concept of a “Branded Sponsored Tweetup” one that was lost on most brands and PR reps until practically every online editor in Manhattan showed up at the first event.
On the heels of that success, Lianne has founded a new and unique event leveraging social media for online editors during Mercedes-Benz Fashion Week as well as beauty & fashion events around the world called Cocktails and Couture. the event focuses around the concept of a “tweet-up“ whereby people are encouraged to tweet/use social media to talk about the event in real time online wit their shared followers. C & C has been a huge success drawing a crowd of over 300 online editors, brands, PR reps and Bloggers from the Beauty, Fashion and Lifestyle world. There will be a unique #hashtag for each event and unlike her previous events that focus solely on beauty brands, Lianne’s events will encompass fashion, beauty & lifestyle brands and online editors as well. C + C has now begun to delve into education, adding a “Personal Branding” Panel for bloggers to the mix. Kicking off for the first time in fall of 2013, the panel will cover such topics as…how to pitch yourself to brands, what a brand manager looks for when working with bloggers, how to network the right way and many more.
“I created C + C out of a genuine need for an event that placed brands and online influencers in the same room. I have always felt that the connections made while attending one of my events are organic and natural. I believe in paying it forward and showing new bloggers and potential influencers how to network the right way.” – Lianne Farbes
About The Founder: Lianne is a veteran beauty blogger, beauty expert and social media strategist. She has leveraged Twitter and other social media tools to increase the popularity and traffic on her own blog The Makeup Girl over the past 7 years and has since become a public figure in her own right. In addition to running her own websites, In 2010 she formed Digital Girl Media, LLC a digital consulting firm offering services for the brand, individual or small business.