So now you have your blog. You automatically try to come up with witty, insightful titles to each post. Months go by and you wonder why your readership hasn’t increased? Sorry to break it to you, but it’s your witty and insightful titles that are holding you back! I’m going to tell you a story. When I first started The Makeup Girl, I did the same thing. I was sent this gorgeous bronzer by Bobbi Brown. So I sat down, and wrote one of my first reviiew blog posts that wasn’t inspired from something that was inside my closet. I thought about it and I came up with, “I Found You Ms. New Beauty” (you know after the Bubba Sparxx song Ms. New Booty?) A clever play on words, or so I thought. Everytime I googled the product mine came up on page 6 of google search. What was I doing wrong?? If a tree falls in the forest and nobody hears it, does it really exist? I was dumbfounded, that was an awesome title and nobody was seeing it (or my awesome Bobbi Brown bronzer review either!)
So after my exhaustive research…I figured out that I needed to be more specific with my titles if I wanted anyone to ever see them.
So here are my tips for blog post titles:
- Focus on your title. Spend some time thinking about what you want to say. What’s the point of an excellent blog post if it’s not going to draw in traffic for your site??
- Never write misleading titles just to get eyes. No matter how wonderful your blog post titles are, if your content doesn’t live up to the title, say goodbye to returning visitors, and say hello to a high bounce rate and a bad reputation. This also ruins your authenticity too, which is VERY important.
- Find the right keywords. Remember my Bubba Sparxx post title? Well, when I did my research I found out that the posts that end up on the front page of search engines are very detailed as far as titles go. Now my posts look like this:
Spring 2013: NEW! Bobbi Brown Bronzer
See how the title tells you everything you need to know about the blog post? Keywords are the key my friends. Leave the witty titles to the TV execs 😉