Happy New Year! I am very pleased to announce that the next location for Cocktails & Couture F/W 2011 is the BEAUTIFUL Aveda Lifestyle Salon in SoHo! The date of the event is February 12, 2011 so mark your calendars! This amazing concept salon is a staggering 4,700 feet with a sleek and modern design. Plenty of room to mill around….plus it is environmentally sound and it smells AMAZING!!!
- Offers the complete range of Aveda’s products and rituals—in domains including, hair care, skin care, body care, makeup, Pure-Fume™, Aveda Personal Blends, and lifestyle accessories.
- Full service Aveda Salon
- 24 styling stations
- Luxury VIP room with shampoo station
- Shampoo area with 6 luxury lounge chairs
- Aveda Color Dispense Bar
- Two color processing seating areas
- Premier Hair Spa Services with state-of-the-art Takara Belmont “Micro-Misters” and Takara Belmont “Calme” Relaxation Chairs
- Reclaimed flooring and cabinets
- Reclaimed wood flooring. Floors are made of reclaimed end grain blocks and cork for added comfort, resilience and durability.
- Wall made from recycled wooden cabinet scraps. The salon’s 70-foot long east wall is made entirely from a cabinet-maker’s recycled scraps, gathered from the shop floor and laminated together. The wall conceals 26 lockers for personal belongings and adds a dramatic and richly-textured statement to the salon design.
- Recyclable fixtures. The salon’s fixtures were created from sustainable material that can be collected at the end of its lifetime and recycled continuously. The design incorporates stainless steel, glass and bamboo, which are easily disassembled and returned to industrial recycling streams for re-use.
- Reclaimed décor. The new salon design incorporates reclaimed design elements from the around the world, including: a mirror in the front entrance made from recycled and carved teak wood, two antique stupas from a Burma temple, and musical gongs from Indonesia reused as wall sculptures.
- Cork flooring. Cork, a rapidly renewable resource, is used to make the flooring of the salon. This particular floor is resilient, offering a comfortable footing for Aveda stylists.
- PVC-free environment. PVC (polyvinyl chloride) is one of the most environmentally hazardous consumer materials produced—yet also one of the most commonly used. PVC has contributed a significant portion of the world’s burden of persistent toxic pollutants including dioxin and phthalates—that are now universally present in the environment. Aveda sourced alternative materials to common PVC products. The space features only low-VOC paints, which are less harmful to human and environmental health. Aveda has selected plants known for their air cleansing characteristics, such as philodendron, raphia, and orchids—thus helping to improve indoor air quality throughout the space.